Privacy policy

Last updated: November 2025

We are committed to protecting your privacy and handling your personal data responsibly when you visit our website or make a purchase through our online store.
This policy explains how we collect, use, and protect your information in compliance with the UK General Data Protection Regulation (UK GDPR), the EU GDPR, and the Data Protection Act 2018.

By using our website, you agree to the terms set out in this Privacy Policy.

1. How We Collect Information

We collect personal data in the following ways:

  • When you make a purchase through our Shopify-powered store.
  • When you create an account, subscribe to our mailing list, or contact us via email or our website.
  • Automatically, when you browse our website (through cookies and analytics tools).
  • Occasionally from third parties, such as social media platforms.

2. What Information We Collect

The personal data we collect may include:

  • Identity and contact details (e.g. name, email address, billing and shipping address, phone number).
  • Order details (e.g. purchased products, payment information, delivery preferences).
  • Technical information (e.g. IP address, browser type, device information, site usage data).
  • Marketing preferences and communication history.

We do not collect or store your full payment card details. All payments are processed securely by Shopify Payments or other authorised payment processors.

3. Why We Collect Your Data

We collect and use your personal data to:

  • Process and fulfil your orders.
  • Communicate with you about your purchases or account.
  • Provide customer support and manage returns or exchanges.
  • Improve our products, services, and website experience.
  • Send marketing communications where you have given consent or where we have a legitimate business interest.
  • Comply with legal obligations, such as tax or accounting requirements.

4. Legal Basis for Processing

We only collect and use your personal data when we have a lawful basis to do so under the UK GDPR. These include:

  • Consent – when you subscribe to marketing emails.
  • Contractual necessity – when processing your order or providing services.
  • Legal obligation – when required for tax, accounting, or legal purposes.
  • Legitimate interest – when improving our services or communicating relevant updates to you.

You can withdraw your consent at any time by contacting us at support@marteya.com or using the unsubscribe link in our emails.

5. Cookies

Our website uses cookies to improve your browsing experience. Cookies are small data files stored on your device.

We use:

  • Essential cookies – required for website operation (e.g. shopping cart functionality).
  • Analytics cookies – such as Google Analytics, to understand how visitors use our site.
  • Marketing cookies – to personalise ads or track performance (used only with consent).

You can manage or disable cookies through your browser settings, though this may affect site functionality.

For more information on cookies, please see Shopify’s Cookie Policy.

6. How We Store and Protect Your Data

Your data is stored securely on Shopify’s servers and other reputable third-party systems that comply with UK and EU data protection standards.

We take appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or disclosure, including:

  • Encrypted connections (HTTPS and SSL).
  • Password-protected systems.
  • Restricted staff access to personal data.

7. Data Sharing

We may share your data with trusted third parties only where necessary, including:

  • Shopify, who host our online store and process your order data.
  • Payment processors (e.g. Shopify Payments, PayPal, Klarna) to complete transactions.
  • Delivery partners to fulfil and deliver your orders.
  • Email service providers for communications you’ve opted into.

All third parties are required to handle your data securely and in compliance with data protection law.
We do not sell or rent your personal data to anyone.

8. Data Retention

We keep your personal information only as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements.

When data is no longer needed, it will be securely deleted or anonymised.

9. Your Rights

Under the UK and EU GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request erasure of your data (“the right to be forgotten”).
  • Object to or restrict processing in certain circumstances.
  • Withdraw consent for marketing communications at any time.
  • Request data portability to another service provider.

To exercise any of these rights, please contact support@marteya.com.
We may request proof of identity before processing your request.

If you are not satisfied with how your data is handled, you can contact the Information Commissioner’s Office (ICO) at www.ico.org.uk.

10. International Data Transfers

Because we use Shopify and other service providers that may operate outside the UK or EEA, your data may be transferred internationally.
Where this occurs, we ensure your information is protected by appropriate safeguards such as Standard Contractual Clauses approved by the UK or EU.

11. Links to Other Websites

Our website may include links to other sites. We are not responsible for the privacy practices or content of those third-party websites.
We encourage you to read the privacy policies of any linked sites before providing personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or business practices.
Updates will be posted on this page, and the “Last Updated” date will be revised accordingly.

Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or how your personal data is handled, please contact:
📩 support@marteya.com